NSDesign was delighted to hear the news that BBC 6 Music is to be saved, and even more excited to hear that the BBC Trust’s reprieve is largely thanks to the power of social media.

Since the BBC announced the closure of BBC 6 Music, its home for new and upcoming bands, in March the public outcry has been immense with celebrities and citizens going online to offer their support for the station, seen as one of the few bastions of independent music in the UK.

An internet campaign using various social media sites sprang up almost instantly. This was not a coordinated effort, but started by different individuals who wanted to show their support for the station and encourage others to do the same. The Facebook campaign gathered 180,000 followers, while Twitter’s #save6music hashtag appeared to be constantly trending as several million tweets featured it.

These campaigns led supporters to online petition sites, which formalised the support and created documents that could then be handed to the BBC trust, creating a definite record of the station’s popularity amongst the public. When these petitions closed in May, they held nearly 100,000 signatures between them.

Added to this was the inundation of 50,000 online responses and 25,000 emails the BBC Trust received in support, as opposed to 250 snail mail letters, and you can truly begin to appreciate just how much difference the internet made in this highly successful internet and social media campaign.

The perfect case study to demonstrate the effectiveness of social media marketing!

Tags: BBC 6 Music, facebook, nsdesign, social media, social media marketing

This entry was posted on Wednesday, July 14th, 2010 at 4:57 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.