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What’s in a domain name?

May 6th, 2010 by Gary Ennis

One of the most important considerations when designing your business’s website is its domain name. When people think of your website, they will think of it by name, just as they would do with a person, so it’s vital to get it right.

Many companies register their domain name after the name of their organisation. For example, the BBC’s domain name is www.bbc.co.uk. Makes sense, doesn’t it?

Where you might encounter a problem here is if somebody else has taken your first choice of domain name. In an instance like that, you need to be creative as well as logical at the same time. Here are some things to consider:

Short is sweet. URL names can be up to 67 characters. This doesn’t mean you have to actually use 67 characters. The less that people have to type the better. This is especially true as people are more likely to make typos with longer addresses – meaning less visits to your site.

Watch out for unfortunate combinations of words. Your business might be called something totally decent, but when the words are squished together, it looks rude! For example, if your company was called Pen Is Ink – well, you do the maths …

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