In order for your website or blog to increase its rankings in the search engines, you need to make sure that the words you use are what people are searching for; otherwise known as keywords.

While the design of your website may be impressive, it is useless unless traffic is driven to it. Unless people are actively looking for your company, it will be very hard to find without a good Google ranking. Words play an important part in achieving this.

There are tools to help you decide which keywords to use; the Google Adwords keyword tool, for example, will help you to find the most popular keywords used in relation to searches for your business category. Take these words and insert them into your text. However, don’t simply fill a paragraph with keywords as this will have a negative effect and your website could be classed as spam and therefore ignored by search engines.

The best advice is to use the keywords in your titles and weave them into your text in a natural way. Ultimately, the more pages or blogs you have, the more chance there is of one or more of them getting picked up by the major search engines.

This is a major element of on-site Search Engine Optimisation (SEO), alongside your meta data. SEO can be a minefield if you are unfamiliar with the techniques, but even tackling small tasks at a time will increase the overall ranking of your website.

Tags: meta data, optimising keywords, search engine optimisation, SEO

This entry was posted on Friday, May 28th, 2010 at 2:11 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.