Since our announcement yesterday about our new “Go Green” initiative, we’ve received loads of feedback – mostly positive, but some negative. 

Nagative  – like the Blog post at Techworld.com which suggests that we’re using the initiative as a marketing exercise, with no real interest in improving the state of the environment, and that planting trees is pretty much a waste of time.

They failed to mention that in addition to this latest initiative, we’re also one of the few web design/hosting firms to voluntary offset our entire carbon footprint through the purchase of Kyoto-compliant carbon offsets – the only type of credits that meet the UK government’s offsetting code of practice.   Or that we host on carbon-neutral servers, or that we enforce a strict recycling policy in the office, or that we all use public transport or car-share…  (there’s even a vegetarian in the team but let’s stop there)..

Of course, on a serious note, planting trees won’t solve global warming, but it’s a start, and something everyone can do.  Trees promote biodiversity, create habitats and improve the environment for people.  Visit the Tree Appeal website for more on the benefits.
 

Tags: carbon offsetting, environment, green, trees

This entry was posted on Tuesday, April 1st, 2008 at 9:37 am and is filed under Random thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.